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Drake NOCTA – Nike News

Drake NOCTA – Nike News

Jessica Lane January 15, 2021

NOCTA is a realization of all these thoughts and everything I had hoped for — from the culture it’s rooted in to the product and, most important, to the partnership and scale that allows me to share it with the world.

NOCTA is about creating something for people on the move. People who want functional, comfortable fits that are adaptable from one environment to the next. 

But as much as it’s about what we make, it’s also about a mindset: an unforgiving drive, a relentlessness. Characterized by the type who are on the road all day, all night — the grinders, the hard workers — trying to accomplish their goals and taking no short cuts.  

That mindset also includes loyalty and team. Whether you are in Toronto, London or Paris, there’s this uniform look — Nike Tech Fleece, the gloves, the hat — and it has a real team feel. I wanted to take a piece of that culture that I grew up with, that school of thought, and bring the best to it. With NOCTA, we were trying to make the hardest jacket, the hardest tracksuit, the hardest gloves. Just the best of that world.

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About The Author

Jessica Lane

Highly dedicated and conscientious Community Health Worker with an outstanding customer service record and background in community service. Adept multitasker able to handle a high volume of simultaneous healthcare tasks and concerns with professionalism and accuracy. Especially killed in providing ongoing health education for individual patients and family members.

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