Few projects elucidate NIKE, Inc.’s “better is temporary” philosophy as succinctly as the ongoing collaborative initiative NIKECRAFT with artist Tom Sachs. The fifty-fifty endeavor has produced product since 2012, including iterative improvements to the hallmark Mars Yard shoe and a shape-shifting poncho.
Underpinning every NIKECRAFT action is a transparent approach to doing, whether charting tests and trials or relaying evidence of construction methods. The Mars Yard 2.5 Wear Test affirms the NIKECRAFT ethos and extends an invitation to the NIKECRAFT community to join in the never-ending quest for slow and steady improvement.
Dedicated athletes will be chosen to put the Mars Yard 2.5 through its paces, record their experiences, and log firsthand feedback. Shoes will then be returned, sanitized, studied, repaired and reissued. The full process will shape future progress on the Mars Yard.
