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Russell Westbrook Why Not Zer0.4 Facetasm Apparel Official Images and Release Date

Russell Westbrook Why Not Zer0.4 Facetasm Apparel Official Images and Release Date

Jessica Lane January 14, 2021

The Jordan “Why Not?” Zer0.4, Russell Westbrook’s newest signature shoe, proves how the worlds of performance and style don’t have to be at odds with each other. In design, one of the introductory colorways connects to Westbrook’s collaborative apparel collection with Japanese fashion brand FACETASM. Underfoot, the “Why Not?” Zer0.4 incorporates a double-stacked Zoom Air bag to help improve responsiveness and cushioning during play. For Westbrook, basketball and style aren’t two different communities; they’re one and the same.  

The collaboration with FACETASM has been in the works since Westbrook met designer and founder Hiromichi Ochiai during the point guard’s Asia tours in 2018 and 2019. The footwear and apparel pieces tie back to each other in color and material choices, which mix aggressive blocking, fast angles and a sharp, irreverent attitude.

“We make things from a place of freedom and fun. This latest collaboration is a testament to that way of thinking,” says Ochiai. “We also wanted to create something that people would be moved by, reflecting the spirit of that phrase, ‘Why Not?’”

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About The Author

Jessica Lane

Highly dedicated and conscientious Community Health Worker with an outstanding customer service record and background in community service. Adept multitasker able to handle a high volume of simultaneous healthcare tasks and concerns with professionalism and accuracy. Especially killed in providing ongoing health education for individual patients and family members.

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